When we started our tea journey at the shop, one of our first encounters was meeting Hoda Paripoush at a Toronto trade show. Representing her company Sloane Fine Tea Merchants, she was standing behind two glass tea pots and offered us a taste of her tea. It was a heavenly! The light amber colour, the intoxicating scent…. the lingering tastes that even upon further sipping, overwhelmed our senses. We had found the finest tea.
Sloane Tea calls itself an “alliance of Fine Tea Merchants of premium specialty tea that is sourced directly from the point of tea origin”. In other words, they have sourced and created relationships with prized estate tea growers and their gardens from around the world.
Each tea is individually sourced and custom created by Hoda with a team of independent tea sommeliers and culinary experts.
Hoda’s own personal tea journey began from her Persian ancestral customary teatime. Her family continued to follow this custom in India where she was born and lived for a decade. She embraced these early sensory tea experiences that would later influence her life journey.
As refugees, her family relocated to Brockville Ontario. Hoda’s early career choice was to study naturopathy. She soon after realized that it was not allowing her to appreciate her sensory connections to fragrance.
She began her training at one of the foremost perfumeriesin Grasse France. Later she completed her training in the U.S and Canada and received certification as a professional tea sommelier in both countries. This allowed Hoda to pursue her goal of using the principles of perfumery to blend teas.
In 2011 she founded the premium Canadian tea company. The name comes from Sloane Square in the Chelsea district of London.
Her tea is known as “crop to cup” – meaning that it is a direct trade from the tea gardener’s estates to the user. The means there are no distributors or brokers involved. Travelling the world, Hoda created associations with various tea gardeners and their finest tea plants, . These estates are now part of her tea family. Blending the teas with blossoms, scents and natural spices Sloane has created exceptional teas.
Serving Sloane Tea at the best locations
Sloane Tea is served on Via Rail, The Regis, Ritz Carlton, and the King Edward Hotels, as well as other fine restaurants.
It is also proudly sold at The Shop For All Reasons. Experience Sloane loose teas sold in beautiful, collectable signature tins – designs inspired by Hoda’s travels. Also available in her packaged sachets.
You will cherish your teatime with your family and friends!