The Rolling Stones lamented about it, Ponce De Leon supposedly searched for a cure, and Indiana Jones even found the magic potion to stop and reverse it – the passage of time and the effect on our body. But time does progress and we suffer the tug of gravity and the wear of wind and sun – we know that aging occurs. By practicing daily rituals it is possible to minimize the damage and maintain our skin the best we can.
The beauty, makeup and skincare industry has targeted the effects of time by promoting products termed ‘anti aging’. Push back to this term (and mindset) has been growing. Sonja from Double Happiness writes about the terminology of anti-aging.
Allure magazine has stopped using the term . It is not so much political correctness, it is more an issue of truthfulness. Huffpost writes:
At 54, Julia Louis-Dreyfus is looking better than ever, and we think it may have something to do with her unique approach to aging.
“I hate that word [anti-aging]! It should be something positive, like pro-aging,” the actress told NewBeauty Magazine in a recent interview she did as their spring cover girl.
At The Shop we carry a range of moisturizers, scrubs and lotions that help maintain a more healthy skin. Other products are formulated for problem skin – Baume.be has a preshave, shave cream and soap as well as aftershave balm for sensitive skin. Exercise, good diet, enough sleep and proper skin care all go a long way in maintaining our healthy bodies.